Performance Evaluation Case Study Of Retail Products Marketing Center Of X Branch Of ZT Bank

With the increasing of the commercial bank customer service requirements, the function of bank performance management in daily operation has become increasingly prominent. This is a paper of the case description. As a branch of the Bank of ZT retail product marketing center as an example. Combined with the actual operation of retail product marketing center and the related content of the performance evaluation of the bank, introduces the bank’s background, development course, organizational structure, management style and requirements, and focuses on the evaluation scheme and salary scheme. The evaluation scheme according to the task index of head office and the actual situation of their own was scheduled. In the form of scoring the collective score and individual scores combined, the specific indicators found by specific requirements for each position. The main body adopts the principle of combining punishment and reward. The assessment period set to the monthly assessment, quarterly and annual appraisals. From the Credit Card Center Director, credit card business representatives, business representatives and post office,retail and retail business center director this five job category to describe their salary structure, salary standard, welfare, credit card reward and business development and other aspects.After introduce the performance evaluation case, this paper described the feedback and evaluation from the staff on performance appraisal program. After the detailed analysis of advantages and disadvantages of the performance evaluation according the domestic and international relevant literature and theory, we focusing on the defects existing in the performance evaluation program. Such as because of the performance appraisal made wage inequality resulting in a vicious competition between employees, in order to pursue the high performance to damage the interests of the company and customers or cook the books. Finally, by analyzing its management methods and ideas to find out the current management system flaws and loopholes, the obvious highlight of problems, in order to further improve and standardize the internal management to provide clear direction.