The Design Of Performance Appraisal Program In Changchun Tobacco Company Marketing Center

Since the 1980 s, China has implemented the franchise monopoly system on the tobacco industry. Therefore, Chinese tobacco companies are State-Owned monopoly enterprises. Compared with the state-owned-enterprises reform in competitive fields, the reform of Chinese State-Owned monopoly enterprises is lagging behind relatively, and tobacco companies are no exceptions. Although Chinese tobacco companies have introduced modern enterprise systems, due to the effect of path dependence of planned economic system, many management systems have failed to effectively implement. Therefore, there are problems in many aspects of business management and human resources management in Chinese tobacco companies. Similarly, in the context of market-oriented reform of cigarette marketing, the existing performance evaluation program of Changchun Tobacco Marketing Center has some problems to be solved urgently. These problems not only restrict the effect of performance appraisal, but also restrict the smooth development of the Changchun Tobacco Company cigarette marketing market reform. Therefore, the existing performance appraisal program must be improved and well-designed to meet the needs of market-oriented reform.Firstly, this paper starts with the introduction of the existing performance appraisal program of Changchun Tobacco Marketing Center. By analyzing the status quo performance evaluation of program implementation, we find out that many problems exist in the development of performance evaluation, performance program implementation, performance evaluation and performance feedback. For instance, the advertising work is not good enough in the performance appraisal, the evaluation indicators of the performance appraisal are unscientific, the work of performance appraisal is not objective enough and the performance feedback mechanism is absent. The reasons for these problems come from the tobacco industry legacy system as well as the performance evaluation itself. As both sides of the performance appraisal lack of deep understanding of the performance appraisal theory and have inaccurate positioning of performance evaluation. By analyzing the existing problems and corresponding causes, this paper attempts to propose improvements for the existing performance appraisal scheme. The improved performance appraisal scheme redesigns the evaluation indicators, which are reformulated to be distinguished according to different positions and job functions in marketing centers, and capable of "post set up by the commentary," As a result, the comprehensiveness and applicability of the evaluation program have been promoted, also the persuasiveness of the evaluation program has been improved. In addition, this paper comes with three applications including the implementation of performance management, performance appraisal management, and performance feedback and results to improve marketing center performance evaluation program. The improved performance appraisal program will greatly improve the efficiency and enthusiasm of the staff of Changchun City Tobacco Marketing Center, and will be conducive to the smooth development of the marketing center for future work. Finally, this article provides safeguards to the modified performance appraisal program, which including the organization guarantee and system guarantee of the evaluation program implementation. Among them, the organization safeguard not only includes the establishment of the performance appraisal management leadership team, but also the strengthening of performance measurement in staff management. Organizations and institutions from the two aspects of the performance evaluation program safeguards can ensure the smooth development of performance evaluation programs.In conclusion, the improved marketing center performance evaluation scheme can not only improve the staff efficiency and motivation of the marketing center, and more importantly, it helps promote the marketing center performance and quality of service, it is conducive to the future of sustainable development in Changchun City Tobacco Marketing Center, thereby further improving Changchun tobacco company’s market competitiveness.