The Research On Supply Chain Management Strategy Of A Supermarket

With the increasingly fierce competition, the key for companies to establish competitive advantage has changed from the first profit source and the second profit source which is made by saving costs of materials and raising labor productivity to the third profit source which is made by establishing an effective and efficient supply chain. Although the establishment and management of supply chain is being paid more and more attention, there is a big gap between the supply chain systems in local companies and that in international companies. From the Angle of a single enterprise, is refers to the upstream or downstream enterprises through improved supply chain relationships, integrating and optimizing the flow of information in a supply chain, logistics, cash flow, in order to obtain competitive advantage of enterprise. In today’s high-speed development and the change of economic environment, a supermarket should learn and understand more about the knowledge supply chain information. Good supply chain management can bring considerable competitive advantage to the supermarket, to be able to provide more and better products, better service, in order to gain as much market share, achieve lower costs, more such gains to the company the rights and interests of stakeholders. But local supermarket supply chain system relative to the international enterprise also there is a large gap.International retail giants such as A supermarket of the ideas of supply chain management is A lot of inspiration to domestic retailers, but it is also found this problem, A lot of Chinese retailers for A supermarket supply chain construction and management methods used directly, without improvement must know so well there will be A supermarket can do them, but the construction of its supply chain in China, there is A problem. To help domestic retailers better see A supermarket supply chain construction and management of advantages and avoid its disadvantages, it is necessary to carry out the analysis and research, finally find out the existing problems and reasonable solution is given. In this paper discusses the basic theory of supply chain management, on the basis of study on A supermarket supply chain system, this paper introduces the general situation of A supermarket, A supermarket for SWOT analysis, and then to A supermarket supply chain system present situation analysis, and based on the present situation of A supermarket supply chain system summarizes the existing problems, and then targeted solutions are given for each question, finally puts forward some Suggestions to the domestic enterprises of the supply chain system construction.