Research On Independent Travel Service System’s Construction And Optimization Of Dabie Mountain(Lu’an)

In recent years,China’s tourism economy has made considerable progress. With the rapid growth of car ownership,the development of online travel sites, and individual needs of tourists,the way people travel has quietly changed. More and more tourists give up the traditional tour with the group,independent travel becomes the most popular way to travel,independent travel market shows extremely strong trend. But considering the domestic famous tourist cities and scenic spots,we can find that independent travel service system has not been perfect. Related researches on self-help tourism service system is also quite weak.Based on the background of imbalance of independent travel service system supply and demand, independent travel service system’s construction and optimization need the theoretical guidance and independent travel service system of Dabie Mountain(Lu’an)is not perfect,the thesis reviews and summaries the domestic and foreign current research of independent travel and travel service,defines the concept of independent travel, tourism service system and independent travel service system. Then, I discuss the tourism system theory, service quality management theory and customer value theory and use the Delphi method to determine 23 independent travel service index factor based on four basic factors of tourism consumer service system, tourist information service system, travel booking service system and travel protection service system.The thesis selects the Dabie Mountain(Lu’an) as the case study area, according to independent travel service Index Factors,designing the questionnaire to investigate the independent travel Service’s importance and practical experience of Dabie Mountain(Lu’an). First, the thesis analyzes the sample characteristics, organization of perception and consumer behavior characteristics of independent tourists. Then it analyzes the overall supply and demand situation of independent travel service system by the method of IPA. Afterwards, the thesis uses SPSS statistical software to study perceptional difference of independent travel service system between supply and demand for different independent tourists.And the thesis draws the difference chat of independent travel service perception of Dabie Mountain(Lu’an) for independent tourists. Based on the analysis, this thesis has found the frame diagram of supply and demand relation of independent travel services in tourist destination, the discrepancies of supplying and demanding, and characteristics of mountainous tourist destination, from which it has also found various problems existed in independent travel service system of Dabie Mountain(Lu’an). At last, this thesis has proposed 6 optimization strategies of system as following: the establishment of development concept “the entire area”, the improvement of the service system of independent travel, the acceleration of construction of tourist distributing center, the promotion of tourist rescue base in Dabie Mountain, the increase of transportation and communication infrastructure and enhancement of supply capability of tourism consumption system.