Study On Construction And Optimization Of Independent Travel Service System In Tourism Destination

As a potential "oil layer" in tourism market, independent travel is a higher and more forward-looking organized mode under the background of tourism transition. Traditional tourism service system has showed its drawbacks which are not able to satisfy the independent tourists' need. On the other hand, the service system which aims at independent tourists has not been set up yet. This thesis just fills the vacancy. It bases on the theories of Tourism System, Experience Economy and Service Quality Management, analyzes the contradicted object of demand and supply, which runs through the whole independent travel, and tries to construct a people oriented, highly active and professional service system for tourist destination.Chapter one brings forward the research background, framework, method and significance of this selected topic. Chapter two reviews the former researches on independent travel and tourism service, defines the research bound of the thesis, and introduce the theories which been used. Chapter three is the key body of the paper. It firstly analyzes the background of the spring-up independent travel and its value, discusses the necessity of constructing service system for independent tourists, then puts forward the goal and ideals for the construction, and finally set up a independent travel service system which contains core service system, assistant service system and extend service system. Chapter four discusses the relevant actors of independent travel service system, and use the cooperation mechanism, incentive mechanism and innovative mechanism to optimize the whole system. Chapter five takes Xiamen as the case study, analyze its independent travel service system and brings forward some relative measures for it.The contributions of the research are as follows; firstly define the independent travel and nail down the elements which belong to different layers of the system; secondly, discuss the mechanism to harmonize the actors contained in the system, put forward a new way to construct and perfect the system; what is more, the thesis use the IPA to analyze the independent travel service system for Xiamen and it has certain significance to perfect its independent travel service system.