Oil Transportation Intelligent Control System Of A Company Marketing Strategy Research

Refined oil from oil refinery distribution to the terminal, from terminal distribution to the gas station and then sold to customers involving multiple transport, receive, send link. With more refined oil transport links, not special properties such as accurate measurement, high value, makes the transportation of oil stealing phenomenon is extremely serious, especially difficult to loss control. This situation has become one of the biggest problems of the industry, in many areas appear large-scale events, the public security organ to step in, caused many serious accidents.Is A company engaged in liquid transportation control platform of software and hardware development and sales of professional companies, integrated distribution monitoring, management experience for many years, according to the characteristics of liquids such as oil products distribution business, research and development of the3g intelligent control system, in the process of mobile transport vehicles, ships for remote management and monitoring. After the system put into market, by the customer’s widespread praise, the industry has become A company of the major suppliers of oil transportation system.This paper analyzes the domestic liquid transportation industry and according to the industry by development of current situation and problems of various kinds of control system. For a company and the business have made the basic introduction, analysis of the company in the current marketing campaigns have encountered problems and difficulties, has been clear about the research significance and improve the company’s marketing strategy. With A company facing the market and industry environment; In the micro environment analysis of the company, on the basis of the theory of competitive analysis, comprehensive analysis of the enterprise itself ability, dealers, buyers and competitors’ related characteristics; And SWOT analysis method to the company’s strengths, weaknesses, as well as opportunities and threats faced by company are analyzed. Decisions in the target market, in this paper, on the basis of the theory of market positioning, according to the market segmentation.