Research On Strategy Management Of YOUTH Watch (China) Co., LTD.under MG Environment

MG (Management Game) is one global simulating management training course of Carnegie Mellon university in USA,which by the computer interact simulating system and according to the realistic business rules,created one global competition environment that simulating the real business operation,under which5-6MBA form one virtual company,and make plans within the MG rules competing with other4companies.YOUTH WATCH (China) Co., Ltd.(Youth Watch)was at the lower level relative to other4companies in world5, when just undertook,while the global economic crisis brought new challenge to the future. As the CEO of Youth Watch, the author participated the making of decisions of YOUTH during2009-2011,when the3years’plan was over, it’s necessary to review the process of the3years’operation,according the experience, summarize the gain and loss, reorganize the thinking,and according which,study the Strategy Establishment and Implement of company in MG Environment and in practically. This article was finished on the foundation of the Youth team’s practically participation upon the MG.This article first introduced the MG and YOUTH WATCH (China) Co., Ltd., and the structure and the main methods of this article. Secondly this article made one summarization of the theory of strategy management.Then this article explained the planning of strategy of Youth Watch during2009-2011in the sequence of strategy analysis-strategy choice-strategy implement.Still then, the article made the plan of the strategy of YOUTH during2012-2014,and at last, made a sum up of this article and brought forward some personal points of view about the company management and the MG.