Study On The Marketing Strategy Of Multifunctional Bracelet Watch

In recent years, with the rapid development of social economy, people’s income level has been increasing year by year, the consumption ability also continue to improve, this change is not only for the new product has brought new opportunities for development, but ulso put forward a more severe test for new products. In the present electronic products appear problem of the single function, the existing problems in the choice of products to consumers, especially in the watch industry. This thesis has originated a new invention patent-multifunctional Bracelet watches, this table can not only function according to the needs of different consumer groups by using the characteristics of its diversified functions, and are convenient for carrying IC card. With more competitive in the market similar products, however, because of the weak innovative multifunctional Bracelet watches itself technology, so it is easy to be imitated and forgery, which poses a great challenge to the marketing and development of multi-function Bracelet watches the future.In this paper, multifunctional Bracelet watches marketing as the research object, first described the importance of watches, starting from the research background, research significance, paving the way, content and method of the research. Secondly, from the new product marketing theory, focuses on the analysis of product life cycle theory, new product marketing theory, Potter five competitive strategy theory, the theory of marketing mix. Thirdly, based on the above analysis introduced multifunctional Bracelet Watch features, and analyses the macro environment, multifunctional Bracelet watches marketing industry internal environment, and use the SWOT analysis method, a detailed analysis of the superiority and inferiority of multifunctional Bracelet watches marketing; finally the article on the new product from the macro level and micro level segmentation and market positioning, and further from the product strategy, channel strategy, price strategy, promotion strategy four aspects specific analysis of the multifunctional Bracelet watches marketing strategy, on the basis of this, give advice and reference to other new product marketing.