Analysis And Countermeasure Of Wanda Commercial Real Estate Development Model

Commercial real estate is becoming a hot spot of real estate investment, because thelocal governments finds the achievements and tax revenue and the commercial real estateenterprises find business opportunities at a low price, but the commercial real estate is ahighly profitable and high-risk industry, most of the developers come from transformationof residential property, so the lack of professional maturity model of commercial real estatedevelopment is a question which is unable to avoid.Wanda Commercial real estate company was founded in2002September, its mainbusiness for the commercial real estate investment and management, and it is the onlybusiness platform investment and operation of commercial real estate.Up to now, Wandacompany’s core product is "Wanda Plaza" which is a household name well-known brand ofcommercial real estate in China. Wanda original "order+combination" developmentpattern objectively solves the optimal combination of the industrial chain and capital chain,it makes Wanda commercial real estate projects with the aid of the world top500commercial giant brand effect to promote the project value-added space and improvesurrounding land prices and increase the efficiency of commercial real estate projectdevelopment. Now Wanda plaza becomes a household name well-known brand ofcommercial real estate in China.By means of analysis and countermeasures of Wanda commercial real estatedevelopment model, the purpose of my paper is to promote the commercial real estatedevelopment project operating efficiency and enhance project operation competitiveadvantage, and to a certain extent, for The12th five-year plan of our country to providereference function in the healthy development of the urbanization process.