Research On Wanda Group City Complex Development Mode

Since 2004, with the rapid growth of commercial real estate, the scale of China's commercial real estate has been continuing growing, forming a gorgeous landscape where the commercial real estate keeps surging and flowering.However, the theoretical studies on commercial real estate lagged far behind the rapid development momentum, so it's natural that they have become the focus of academic research in recent years. The enterprises which have entered or are entering the real estate business have been paying more and more attention to issues crucial to the enterprises'survival, such as the corporate strategic planning, the development modes, etc. Excellent companies have formed a relatively clear and effective business model, but it is regrettable that, for most companies, the reflection and studies on business model remain superficial. Many enterprises are on the road of the exploration on how to develop commercial real estate, since a good mode of developing is theprerequisite and basis for survival. Hence, the study on exploring thecommercial real estate development has great practical significance.Outstanding commercial real estate model is the core competitiveness of enterprises. The choice of mode by commercial real estate determines its resilience to economic cycles and its ability of sustainable development.In the course of practice and time, Wanda Group adheres to the tenet of"Wanda Centennial International Business,"creating a model of the third-generation commercial real estate mode—HOPSCA with "Wanda Plaza" as the representative, through the process of exploration, validation, accumulation and perfection. Wanda Group sets up an archetype for the integration of commercial real estate, meanwhile, offers valuable inspirations for planning the development of relevant industries.This thesis will give a systematic analysis of the third-generation commercial real estate—the mode of HOPSCA, thus provide a theoretical support for the study on the commercial real estate development mode, via analyzing the essence and elements of HOPSCA and the reformation and innovation of enterprises'commercial real estate as well.According to the theory of"Five Elements in Commercial Real Estate", this thesis will also deals with the analysis on the mode of HOPSCA, and ponder on the success of Wanda Group's typical project cases, exploring the commercial real estate development mode suitablefor China's market's needs, therefore offers a significant reference for real estate enterprises'strategic positioning and commercial real estate mode selection.