| With the development of our country’s economy and urbanization process accelerated,commercial real estate projects have sprung up in the great river north and south of the motherland.However, accompanied by a large number of blind horse of the project, all sorts of problems. Mostof the city commercial real estate project blindly cluster, the total amount is too large, thedevelopment, sales, investment, opening and operation difficulty and so on; A number ofdevelopers without commercial project development experience, to residential development modeoperating business projects is the cause for problems in the commercial real estate projects. Love isstreet project on its own hardware conditions, the development enterprise strength and experienceare at a disadvantage, to compete with shijiazhuang commercial real estate projects, establisheffective development mode is very important.Combined with the project characteristics, made the SO strategy and WT strategy, namely thestrengths of our existing at the same time, avoid disadvantages and threats of project operationdesign direction of project development pattern.Structurally, the article by the following parts: in the introduction, the first research on thebackground and the object is defined, and put forward the significance of research; The secondchapter introduces the existing commercial real estate development mode and the developmentpresent situation, and the merchants, positioning, planning and operation are illustrated; In the thirdchapter to the project environment and project characteristics carried on the thorough analysis, thefourth chapter of the project in the city’s typical commercial real estate cases carried on thethorough analysis, summarizes the typical cases the significance of the project; Especially forcommercial forms constitute, leasing mode, analyzes the development trend and anticipation; Thefifth chapter is the focus of the article, and puts forward the objective of the development mode,namely the quartet and win-win development pattern, and this kind of development mode of thepositioning of the formats, self sustaining proportion, investment promotion and sales, marketing,four aspects of how to implement and coordinate; The last part is summary and outlook for furtherresearch.Article aims to provide the commercial real estate project feasible development mode, torealize the interests of the company, society and business practice, owner and win-win, and hopes todevelop, small and medium enterprises to provide some useful reference and reference. |
