| After2008, because of the macro-control, the state of the residential real estate is rapidly development again in China. The commercial project started in rise sharply and the business area also grows quickly. Although, the commercial real estate experience the rapid development in2000to2005, domestic scholars and professionals are also study problems and put forward corresponding measures on the development and operation mode. However, due to the development and operatment process of the domestic commercial has not been a classic project,developers continue to try the various modes during the process of commercial real estate development operations, therefore, there are still many problems in the process of the development and operation worthy of our study. Review the findings of the domestic and international commercial real estate development operating model, analyze the problems and causes in it, This article use the value chain theory and reverse the development of operator theory to research and analyse developer and operator of mode of Wanda Group and Shui On Land Limited commercial real estate. Relying on case studies, recommendations to address the plight of the domestic commercial real estate development operating model is posed, expecting the government to improve the market management functions, developers can completely change the residential real estate development model to develop the science of commercial real estate development operating model hopeing that these recommen dations can provide a theoretical basis for the development and success of our future commercial real estate.This article drafting ideas are as follows:The first chapter mainly analyzes the status of domestic and international commercial real estate development operating model, Content and innovation of this study is described in detail in the context of the analysis of existing research. On the basis of the first chapter, the second chapter introduces the theory about the commercial real estate development and operatment.Listing details of the theoretical basis of this article-the theory of the value chain and reverse the development of operator theory.of.The third chapter introduces the plight of our country at this stage of commercial real estate development operating model, and the causes of the plight were analyzed. Next, in Chapters IV and V of this article to enumerate and analyze two cases, the companies mentioned in the case have scientific experience on the domestic commercial real estate development operating model, land access, the development of the concept of operations, the proportion of property sales and leasing and capital return, the property post-management models have been successful. This paper argues that the success stories of experience combined with theory to be analyzed, will help to shape a scientific mode of operation and to promote. so,in Chapter VI, the author attempts to combine the socio-economic development situation of China’s case the company’s successful experience and the theory of value chain and reverse the development of operator theory, respectively, on the management philosophy of the developers and the government to make recommendations and provide the basis for the development of science operating mode from the five aspects of the development of business model, brand management, financing ability, talent management and functions of the government management Chapter VII of the conclusions and deficiencies of this article, analyzes and summarizes the conclusions of this study. Also pointed out the deficiencies of the creation of this article. |
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