Qingdao Aeon Dream City Project Positioning Research

With the sustained and rapid development of national economy in our country, the real estate project investment and development of "across the country in full swing, the commercial complex as an important branch of real estate project development, under the circumstances of urbanization also ushered in the unprecedented development opportunity and huge space for development.At present, the domestic and foreign theory research on positioning of the commercial complex is still in the exploratory stage, the whole due to any project positioning inaccurate and project failure phenomenon has common occurance.Here, in this paper, using multidimensional positioning model for positioning of the commercial complex research, through to the Qingdao AEON Dream Le City comprehensive analysis and scientific location of the project, formed a complete set of commercial complex cases in the whole process of the project positioning, hope for the future development of commercial complex positioning to provide certain reference significance.This article first points out the Qingdao aeon dream le city research background and research significance of the project, the comprehensive dynamic of studies on the project location in our country and abroad are summarized.Through to the commercial complex projects positioning theory knowledge system existed in the summary and project positioning error analysis, multidimensional positioning model is proposed.For Qingdao aeon dream le city project research of market positioning, mainly through to the project of the macro environment, industry environment and the external environment, where the project is located, a comprehensive system analysis, following the analysis to the design, evaluation of research ideas, the basic strategy of project market positioning.Using classical project SWOT analysis method, the Qingdao aeon dream landgent project’s strengths, weaknesses, opportunities, threats, system analysis, and finally completed the whole project property scale positioning, target consumer orientation, property function zoning of the orientation of the formats, architectural design, etc.