Commercial Real Estate Development Projects Targeted Research

In recent years, China's commercial real estate development by the unprecedented attention, and there are high vacancy rate, low profitability of the problem. These problems with the lack of detailed market research and scientific projects are directly targeting the relationship. The precise location is a commercial real estate project the success of the development of one of the key elements. The study of Chinese commercial real estate projects targeting issues related to the urgent, profound, highlighting the practical significance.This article drew on domestic and international commercial real estate location on the theory and results, By positioning the basis of commercial real estate, including the establishment of customer-centric core idea to develop a stable system of commercial service strategies for the establishment of commercial operation of the organization, human resource reserves, and so on.This paper summarized the commercial real estate projects targeting the workflow, with the practice of Wuhan Renxin Hanshang Ginza project targeting, Refining use of the market, summarized law, SWOT law, construction law, and other planning research methods, In a detailed analysis of the commercial project site, Trade Circle, Trade Circle competition, target customers, the development of enterprises, the core competitiveness, and so on the basis of, To conduct a comprehensive system of commercial projects, targeting, positioning mode of operation, the functional positioning, Form location and composition of industry, product positioning, price position and characteristics of positioning,establish a better positioning of the commercial real estate and relatively effective system of commercial real estate projects targeting the work processes and mode of operation, To the commercial real estate projects targeting make recommendations for the successful operation of commercial real estate information and provide advice.