Study On The Theory Of District Real Estate Proects Based On Location

Since twenty-first Century,the rapid development of China's economy out of prosperity,comprehensive national strength has increased.The economic development has brought great progress of urbanization.Urbanization progress for the real estate the set off waves of solid foundation.The developers of housing development and business development into more manpower,material and financial resources and this is more conducive to the real estate occupied the key position in our national economy.When compared with Europe and other developed countries,China's real estate development is late,there is a lack of talent,capital turnover is not complete,lack of experience,real estate positioning is not accurate.Using the mature theory of rational planning and business district research on the real estate Location problem of production project,to solve the existing positioning in the real estate project,positioning after building,the blind development problem has a decisive role.In this paper,through the analysis of the research status at home and abroad,this paper expounds the present situation of the development of domestic and foreign real estate development and positioning in the process,problems and future development trend,based on the proposed real estate project area theory.By means of quantitative and qualitative methods,focus on the research of real estate project the use of business positioning.Combining theory with real estate positioning research,determine the system and program positioning,proposed a localization model and positioning method to evaluate the positioning.Finally to Xiangjiang Ruicheng project as a case to case analysis,confirm the feasibility of business theory of real estate projects based on location,type and value Accuracy provides a scientific basis for the positioning of real estate projects...