The Competition Strategic Research Of Mobile Communication Equipment Company CTP In Guangxi

After30years of rapid development, Mobile phone has become from a luxury into a mass consumer goods. Chinese mobile phone market is a unique mode of operation, and the national general agents have been played an important role in it. As leader of the four national general agents-CTP Mobile Communication Equipment Company for many years in China’s mobile phone market brands sales champion status, who holds the largest and perfect network of sales channels. But in recent years, along with the meteoric rising in the mobile phone market, CTP and the other national general agents faced with the bottleneck at the existence and development of this industry. CTP how to reverse the passive situation against all kinds of competition changes, and to be the winner? This article will take the Guangxi market as the stage, the research will be around the problem of CTP company environment analysis and strategic choices. Finally, put forward a feasible scheme of competitive strategy.This article first analysis of the whole mobile phone industry environment, then according to the characteristics of Guangxi mobile phone market research, using the potter five model to demonstrate the Guangxi market competition condition. Second, analysis of CTP internal resources, point out the advantages and disadvantages to CTP’s competition. Then combined with the above research analysis, list the SWOT matrix for CTP to discuss the possibility of the alternative strategy. To pick out some from alternative strategy can help the CTP industry breakthrough bottleneck of differentiation strategy, to determine its competitive strategy. Further, it discusses the implementations of the measures. Finally protection measures are put forward for the competitive strategy.Based on the research of the CTP competition strategy, even like the mobile phone industry which is seemingly already saturated, there are still new operation modes can be explored and developed, the key is to develop according to their own characteristics differentiated competitive strategy, keep high enthusiasm for the competition, bold and upgrade the business transformation, even consider forward or backward integration strategy choice."Thinking is more open, more proactive" to ensure that CTP will be unbeaten with the competition advantage in the industry!...