The Research On Development Strategy Of GH Logistics Company

With the global economic integration step by step, the development of the third partylogistics industry is expanding very rapidly in China. The relevant departments of the stateissued a series of effective policies continue to encourage and support the development ofthe logistics industry in Jilin Province, the third party logistics to usher in a newdevelopment opportunity. In recent years, in the province has emerged a group of powerfulbusiness benefits, good logistics enterprises. GH logistics company as the provincial SASACsubordinate, also ushered in the great historical opportunities for development. This Articlearound the GH logistics company is now operating on the existing problems of internal andexternal environment is analyzed and studied, the final determination of the newdevelopment strategy and implementation guarantee.This article introduces the development status and trend of China’s logistics industry,including the Jilin Province logistics industry, make clear the market environment of GHlogistics company. Using Potter’s five forces model analysis GH comprehensive logisticscompany faces in the logistics market of potential competitors, suppliers, customers,competitors, substitutes, thus clear GH logistics company in the logistics marketenvironment facing the opportunities and challenges. After simple Introduction of Companymanagement current situation and existing problems in operations,determine the strategictarget of GH logistics company by SWOT analysis, strategic positioning and strategicdevelopment mode. Finally, explain the security scheme of GH logistics company strategyimplementation.