Research On The Guidance Mechanism Of Local Government To Promote The Corporate Social Responsibility

With the continuous development and globalization of china, our total economy has been ranked second in the world, and it’s still maintained a rapid development. The government plays an indispensable role in guiding enterprises to fulfill their social responsibility. As the central government continues to streamline administration and delegate power to the lower levels, local governments play an increasingly important role in the economic life and social management. They can take appropriate strategies to maximize the promotion of the by taking measures according to local situation, and supervision of enterprises to fulfill their obligations. Therefore, the measures taking by the local government to promote corporate social responsibility is of great significance to promote regional economic development and social stability and development, this paper will mainly focus on this issue.Based on the relevant literatures and experience of local governments at various levels, we investigated the guiding mechanism of corporate social responsibility by taking Shijingshan district as an example. A questionnaire survey based on the present situation of Shijingshan district is carried out, based on the theory and the accumulation of experience. Based on understanding the idea, practice and management situation of promoting CSR in Shijingshan district, the existing problems and the reasons is further analyzed. Finally, the advice to promoting CSR is given to the government of the district, which is mainly focused on the establishing organization mechanism, perfecting the policy mechanism and activity mechanism.