Research On Implementation Mechanism Of Corporate Social Responsibility Based On Stakeholder Theory

The issue of corporate social responsibility has always been paid more attention. In recent years, as the concept of corporate social responsibility has been deeply rooted among the people, it exerts a crucial impact on enterprises and society, which cannot only enhance the comprehensive competitiveness of enterprises and improve its value, but also accelerates the sustainable development of the society. Hence, how to encourage enterprises to fulfill their social responsibility has become the focus of scholars. The fact proves that the key to promote the realization of corporate social responsibility is to establish the implementation mechanism to fulfill it. However, establishing corporate social responsibility implementation mechanism needs involvement of stakeholders. Therefore, based on the perspective of stakeholders and the realization path of corporate social responsibility, this paper studies the implementation mechanism of corporate social responsibility, in order to build the theory frame of social responsibility implementation mechanism and expand research content of stakeholder theory. Additionally, this paper promotes enterprises to fulfill their social responsibility, increases their society responsibility consciousness, and strengthens the management of stakeholders, so as to realize the sustainable development of enterprises.First of all, this paper explains the influence of stakeholders on corporate social responsibility and its mechanism. This paper takes the stakeholder theory, corporate social responsibility theory, contract theory and resource dependence theory as the foundation and uses literature analysis, normative analysis and mathematical analysis to discuss the way by which stakeholders affect corporate social responsibility. With the analysis of different impact of different stakeholders on the realization process of corporate social responsibility, this paper finds internal logic between the stakeholders and corporate social responsibility, and then pays an important theoretical foundation for implementation mechanism of corporate social responsibility based on stakeholders.Secondly, this paper constructed the recognition model of key stakeholders. In this paper, from the perspective of the stakeholders, we utilized the influence mechanism model of stakeholders on corporate social responsibility and related research results, using PLS method and selecting manufacturing listing corporations as sample, to study some factors influencing corporate social responsibility and analyze quantitatively the effect degree of different stakeholders on corporate social responsibility, in order to identify the key stakeholders.Additionally, this paper proposes the implementation paths of corporate social responsibility based on key stakeholders, and then built implementation mechanism of corporate social responsibility. From the perspective of key stakeholders, using the evolution game model, we made a simulation analysis of implementation path of corporate social responsibility problem. This paper focuses on the path choice behavior of shareholders, government and consumers in the implementation process of corporate social responsibility. Moreover, through the equilibrium stability analysis, this paper found the best implementation paths of corporate social responsibility. Meanwhile, on this basis, we institutionalized and specified the best implementation paths of corporate social responsibility to found implementation mechanism of corporate social responsibility based on key stakeholders. In addition, based on the role and functions key stakeholders, we explained its specific content from overall view, so as to effectively accelerate the development of corporate social responsibility. This paper studied the coordination relation between key shareholders in the realization of corporate social responsibility from network perspective. This result found that implementation mechanism of corporate social responsibility this paper designed also had the limitation.Finally, this paper establishes the evaluation model of corporate social responsibility based on intuitionistic fuzzy TOPSIS method, and integrates it into the corporate social responsibility implementation mechanism. This paper proposes a new similarity measure of intuitionistic fuzzy formula to improve the traditional TOPSIS method based on the existing research results and the ambiguity of corporate social responsibility information. And on this basis, we build the evaluation model of corporate social responsibility based on intuitionistic fuzzy TOPSIS method and then evaluate the manufacturing industry enterprises of our country. The evaluation results can reflect the fulfillment of corporate social responsibility, which can guide the enterprises to carry out activities of social responsibility, manage stakeholders, and provides powerful assurance for the government supervision. At the same time, this paper integrates corporate social responsibility evaluation model into the corporate social responsibility implementation mechanism, and through the analysis of evaluation results, finds out the difficulties of corporate social responsibility implementation, and proposes improvement suggestions and measures, in order to further improve corporate social responsibility implementation mechanism.In a word, from the perspective of stakeholders, this paper analyzed behaviors and effects of stakeholders on the implementation of corporate social responsibility. Then, it identified the key stakeholders in order to determine the implementation paths of corporate social responsibility and construct an implementation mechanism of corporate social responsibility which is suitable for our country. Finally, through the evaluation of corporate social responsibility, we proposed some measures and suggestions to promote corporate social responsibility implementation mechanism, in order to improve the practice of corporate social responsibility of our country.