The Study Of Development Strategy Of CD International Trade Corporation

In the past thirty years of reform and open, textile and apparel export has been an important component of the exportation and its function of employment growth and foreign exchange reserve can’t be underestimated. With the transformation and upgrade of industrial structure, and the more close connection with international economics, there has been an tremendous changes on domestic and international market, especially in the last ten years ever since the joint of WTO. Surviving in the global economic crisis, the study of how to struggle through the new economic environment in the post-quota period and to choose future development strategy with the use of decodes of resources and advantages has become meaningful not only for CD International, but also to other large similar enterprises.At first the author summarized the study on strategy management of CD International. On the basis of theory study, more detailed case study will take place later. Firstly, there is a macroscopic analysis on the environment facing by CD International politically, economically, social culturally and technically. Secondly, there is overall study on textile and apparel exportation competition, according to Five Strength Model of Michel Potter. With help of industrial analysis, it results in that our textile and apparel exportation will keep stable growth in future decades, accompanied by internal and external challenges from product and industrial upgrade. With the analysis of internal resource and advantage, it comes out the core competitiveness of CD International. After that, SWOT analysis matrix comes out four hybrid strategies, with the analysis of strategies determines the specific development strategy for CD International, a more specialized road and a supply chain manager. It also establishes his ten-year strategy target on specialized clothing dealer in the fields of sweater, knitted dress and woven garments, and also50tops of national textile and apparel import and export enterprises. At last, in the aspect of strategy execution and safeguard mechanism there are some suggestions on organization structure, human resource, excitation mechanism, management system and information construction.