The Core Competence Of7Daysinn Group

With the fast development of the economy and the tourism industry, Rapid expansion of economy chain hotel has become a hot market.1996Jinjiang Inn became the first to introduce economy chain hotel in China;2002Home Inns was founded and quickly became the industry leader;20057Daysinn Group was founded and now become a come from behind competitors, and its rapid development capabilities make the whole industry praise. So this article study with7Daysinn Groups core competencies, Key uses Practices Act and literature material law research. Which a lot of first-hand information comes from7Daysinn Groups real operational data, thus ensuring the scientific nature of this study.In this study, economy chain hotel’s core competencies are explored, and also extracted out of the key points and the theoretical system of economy chain hotel’s economy chain hotel. Then,7Daysinn Group were analyzed as the case for its core competitiveness; Finally, we proposed its enhance countermeasures. This thesis get the following conclusions:(1) The main components of economy chain hotel’s core competencies:cultural competency, management capacity, marketing capability, technical capacity and networking capacity. And its core competence system can be divided into the core layer and the outer layer and the display layer.(2)7Daysinn Group’s core competence system components:the core layer as "funeral ancestors" principles of cultural competence; outer layer as "sheep theory" and "police principles" of management capacity,"hedgehog theory" of marketing capability, display layer as "vertical cut" theory for the efficiency and technology and cost.(3)Suggestions for enhance the core competitiveness of7Daysinn Group:from corporate culture, marketing capability, innovative products and services, human resource management, network capability and other aspects.The role of this research:In theory, deepening the study of the hotel industry’s core competence theory can provide a reference for future research; In practice, can provide effective analytical tools and methods for operators and managers, then benefit the economic chain hotel’s core competitiveness development and improvement.