Study Of The Core Competitiveness Of Jiangsu New Century Hotel

Since the reform and open policy, the tourist hotel industry have had a fast development, enters the new century, along with speeding up of economical globalization advancement, China joins WTO, Beijing has the chance to organize the Olympic Game at 2008, it raise a new turn of investment upsurge in our country, the traveling hotel has been facing the better development opportunity, but simultaneously had directly to face the global market, the traveling hotel industry swift and violent development and the competition is intense day by day, all these enable the tourist hotel industry competitive ability question to become one of focal points which the people paid attention. The correct understanding JIANGSU NEW CENTRL HOTEL competitive ability present situation as well as takes the effective action to promote its promotion to have the significant significance.The full text altogether divides into six chapters, the first chapter is the introductory part, introduced the research background, the research significance, the domestic and foreign research progress, the method and the research frame as well as the possible innovation and the insufficiency; Second chapter is the theory portion, introduces industry competitive ability theory frame; Third chapter has carried on the detailed introduction to development condition, the external environment as well as the hotel strategic plan and the measure of JIANGSU NEW CENTRL HOTEL; The fourth chapter is this article real diagnosis part, it constructed the competitive ability target system, has carried on the appraisal to the JIANGSU NEW CENTRL HOTEL competitive ability condition, simultaneously system analysis the recognition and cultivation flow of core competitive ability; The fifth chapter has carried on the detailed discussion to the core competitive ability raise and the management of JIANGSU NEW CENTRL HOTEL to promotes the core competitive ability raise and the management the competitive ability. The sixth chapte is the whole text discussion.