Russian Marking Expand Research Of Shanghai Y International Trading Company

Shanghai Y International Trade Company incorporated in the areas of Pu Dong Shanghai, which engages in the manufacture and trade. The company’s business scope involves in the building materials, toys, car accessories and so on. In the past4years as of the set-up. The PVC stretch ceiling film is the key business and the market share is growing continually through cooperation which the local agency and participating in a series of trade fair and other manners.With the rapid development of Chinese Economy and more and more close relationship between the Chinese Government and the Russian Government, the trade becomes more and more smoothly in some extent. But it also increases the fierce competition among enterprises, in order to take up the market in Russia, the enterprises all make everything they can do and the appearances of cutthroat competition emerge.The essay orient to push the further development of the business strategy in the Russian Market based on Y Company. The essay will brief the problems the company encounter and analyze the reasons, and a variety of analysis manners will be applied to analyze the particularities of the local market, the consumer needs and the cooperation manners with the local distributors. SWOT will be applied to analyze the strength and weakness from the inside and the opportunity and threaten from the outside and think out to use the rapid reaction for the environment, the veteran experiences for expanding the market and good relationship with the supplier to reinforce the local market share, getting the available market expand strategy for the company.