Research Onmarketing Strategy Of Thin Film Solar Products Of H Company

With China’s rapid economic growth,the demand for energy continued rapid increase in fossil energy shortage,environmental protection intensified background,the development of renewable energy has become an important energy strategy of our country.In renewable energy,solar energy is inexhaustible,clean and safe,and it is one of the most ideal renewable energy.Thin film solar power generation technology of H company,through the global technology integration and innovation,has reached the international advanced level,in the face of crystalline silicon solar mature technology,comprehensive ability to improve the conversion efficiency and steady pressure,falling costs and other aspects,in politics,economy and society of photovoltaic industry and market influence of macro environmental factors,the characteristics of H thin film solar products "light,thin,soft and unique advantages based on a wide range of applications(household,commercial power generation,agricultural applications,solar building integration(BIPV),mobile ground stations,energy and other fields),from all areas of application product,price,channel and promotion strategy,in-depth research and analysis of the application of marketing strategy.This paper aims to put forward suggestions on H thin film solar product marketing strategy for H company,a clear market positioning,development innovation,technology development,product updates,adjust the price set to open up channels,vigorously promotion,improving the competitive ability of products,to obtain high profits,the thin film solar products known to every family.First of all,the development of photovoltaic industry and photovoltaic industry,introduces the present situation of H company marketing from market segmentation,target market,market positioning and product strategy,price strategy,channel strategy and promotion strategy and so on;to find out the existing H thin film solar product market positioning in its field of application and product,price,channel and the promotion strategy and other aspects of the problem;Secondly,the external environment of H(photovoltaic industry macro environment analysis,H)affect the company’s marketing environment in changing the policy,economy,society,technology and market factors,the thin film solar products should take advantage of adjusting marketing strategy.Using 4P marketing theory,respectively,from the product,price,channel,promotion and other aspects,H thin film solar products marketing strategy analysis;Finally,based on the 4P marketing theory,the paper puts forward some suggestions to improve the marketing strategy of H thin film solar products in terms of market positioning,product,price,channel and promotion strategy.