Supply Chain Management Optimization Research Of Brilliance Zhonghua Automobile Company

Supply chain management is to supply chain integration of the involved organization and logistics, information flow, capital flow of synergy, to meet the needs of users, thereby increasing the overall competitiveness of the supply chain. In short, Supply chain management is optimized and improved supply chain activities.Brilliance Zhonghua Automobile Company belongs to the Brilliance Automobile Group Holdings Limited, is a company separated from Brilliance Jinbei Automobile Co., Ltd. that produces all the Zhonghua brand vehicles. At present, the company follows the former Jinbei’s supply chain management mode, but the times in progress, social development, supply chain management has been sounded, in particular the Brilliance and abroad famous automobile enterprise with Zhonghua automobile company into a global marketplace, international advanced supply chain management to Brilliance Zhonghua Automobile Company has brought a new vision.This thesis bases on the analysis of Brilliance Zhonghua Automobile Company supply chain management status and the problem. The advice on how to optimize the supply chain management put forward appropriate solutions.This thesis includes the following parts:Part Ⅰ, introduction. Thesis background. Research. Methods and content.Part Ⅱ, supply chain management concepts and theories. This section describes concepts related to supply chain management theory and the theory of supply chain optimization related.Part Ⅲ, analysis the situation and problems. First of all explains the brilliance and China automobile company’s basic conditions; second, the emphasis from the production process, distribution processes, information systems, material procurement, brilliance China Automotive company supply chain management:status and issues for in-depth analysis.Part IV, optimization-related solutions and recommendations. Deeply analysis from the production process, distribution processes, information systems, material procurement, and how to optimize the supply chain management, countermeasures and suggestions related.Last part, conclusions and prospects. Mainly describes the conclusions of this study, and the future prospects of study were carried out.