Optimization Reserch On Supply Chain Management Of Chengdu YD Clothing Company Limited

Under the background of economic globalization, the enterprises in the world are also faced with new challenges in meeting new business opportunities at the same time. Clothing industry as one of the traditional industries, competition is becoming more and more fierce and grim. Supply chain management is from the beginning of supply chain procurement, to meet customer demand for the whole process management, through the coordination of internal and external resources of the enterprise, the supply chain operations to achieve the optimization, to reduce the cost. As the main way to shorten the cycle of auxiliary enterprises funds, reduce business risk, stable profit growth, provide the expected return, become the main part of enterprise development.In this paper, to start with the actual situation of supply chain management in Chengdu YD Clothing Company Limited, through the way of literature review, theory with practice, supply chain and supply chain management theory and the analysis to find out many problems in supply chain management in Chengdu YD Clothing Company Limited ’s capital strength, enterprise resources, the status of the industry and supply chain. The full text of the final stage, in view of the present situation of supply chain management of YD company, proposed the supply chain management system optimization design scheme and safeguard measures of supply chain management. In this paper, with the garment industry as the research object, the apparel industry as China’s traditional industries, there is a certain lag of supply chain management, countermeasures and suggestions are proposed in the paper to improve, update supply chain management has certain practical value. The main research results of this paper are as follows:(1) from the supply chain of funds control, supply chain internal process, supplier relationship management, customer relationship management four aspects, all aspects of the supply chain is analyzed current situation of Chengdu YD clothing Company Limited, the analysis of the results of objective truth, to YD company in the future is to improve the supply chain management has a very good reference value;(2) the paper brings forward the optimization design of supply chain management of YD company, and puts forward the analysis path matching, from the establishment of rapid response system, take the customer as the center of the supply chain positioning and form core competitiveness and brand loyalty, and promote healthy competition within the building, and puts forward concrete method of four steps of information technology management system, has a certain practical value;(3) at the last, from the establishment of strategic alliance, the establishment of computer management and control system, inventory management, risk management, coordination mechanism of several aspects of the full range to put forward some concrete measures for YD company supply chain security.