China's Auto Industry Supply Chain Optimization Model Based On Competing Strategic Explore

Automobile industry is generally reputed to be the detrimental indicator of one country's economy development level. After entering WTO, China's automobile industry boomed significantly. However, there do exist some bottle necks and issues,which hinder the further development of the industry. From overall industry perspective, globalization has tremendously re-shaped the auto-manufacturers business-operating environment. The customers'never-ending multi-level and diversified demand on auto products oblige the manufacturers to accelerate their product upgrade velocity. The over-heated competition leads to the inevitable decrease of the profit. From enterprise perspective, companies compete with each other in supply chain level rather than traditional level (such as product,cost, technology, brand , quality) is an unconvertible trend. In a way, the competition on supply chain management capability accounts for most for auto-mobile manufacturers in essence.However, the newly-born domestic automobile supply chain management is still facing challenges in more ways than one, such as: breakable partners'relations, poor coordination, over-competition inside the suppler chain, etc. Those challenges hinder the establishment of positive competition and cooperation relationship between the enterprises inside the industry. While, the maintenance of the positive supply chain relationship is critical to the healthy development of China's auto industry in the long run.So the essay is established on the basis of domestic auto industry environment, regarding auto-manufacturers as core-company inside the supply chain. Base on the supposition above, the essay is aimed at studying the issues of China's automobile supply chain, analyzing the root cause of breakable supply chain, exploring the optimizations on the auto industry supply chain management mode in four different aspects, managing to put forward some suggestive ideas to maintain the positive relation through out the supply chain.In specific, the first chapter covers study aim of the essay,relating study status quo,study content,study challenge,and study point of view.Afterward, in the second chapter , the root cause of the domestic auto industry supplier chain management status quo and problems would be explored and dug out. Correspondingly,the meaning of maintaining positive competition and cooperation relation inside the supply chain would be clarified.The third chapter mainly covers the four aspects of supply chain mode optimization, including: the optimization of supply chain management information share and integration based on SAP system; the optimization of supply chain partners'selection criteria; the optimization of the supply chain partners'relation management; the optimization of the supply chain conflict coordination mechanism.In the last chapter, the dissertation would be reviewed and further study feasibility would be simply discussed.