Research On The Optimization Of The Compensation Process Of Components Warranty Period Of The Bmw Brilliance Automobile Co. LTD

BMW Brilliance Automobile Ltd is a joint venture established by BMW group and Brilliance China Automotive Holdings Ltd, which is engaged in the manufacturing, sales and after-sales service of BMW cars. From the initial stage of the construction of automobile assembly industry to the current development to create a new car brand " the promise", brilliance group will continue to complete from cost competition to rely on technology, brand, quality, and service to enhance the core competitiveness of strategic transformation and upgrading and constantly open up new horizons. In recent years, car market also entered the stage of a relatively stable growth, the automobile market has gradually matured. After more than ten years of development, the pressure between the same brand and the same level is bigger and bigger, meanwhile, the promotion of new energy automotive source will also impact the traditional automobile market formation. compared with product development, involving and manufacturing, the problem of compensation for the parts of the problem, most of which are simply defined as the service category, the purpose is to claim the necessary economic compensation. But for the whole vehicle factory, quality is the lifeblood of the product, but also the root of the enterprise's survival and development. We learn the parts warranty period of compensation business is not just to get the economic compensation, but more important to lie in the compensation business. We could find the root cause of the problem as soon as possible through detailed and accurate diagnosis and analysis, as well as reduce the risk of occurrence, protect the safety of life and property through improving product quality and product technology level.At present, the BMW parts warranty period compensation implements process management, as it usually appears passively, compensation for business in the company interior is a relatively young business. After ten years of development, the business has accumulated experience, but also summed up the process details, and gradually shows some of the situation does not adapt.In this paper, from the point of process management, the practical problems in a business combination of warranty compensation BMW company, with goal-driven theory on the basis of careful combing existing processes, to distinguish between the two part of the payment and claim, as far as possible the fusion process of dealers, OEMs and suppliers of different needs, problems and causes of the detailed analysis of the process the formation, help to optimize business process of parts warranty period for improvement, and may be involved in the process of optimizing the supporting arrangement, in order to make the process optimization has practical value, can better promote business development, and in reducing the loss of enterprises, to provide strong support to improve the quality of products, the maintenance of brand image and to strengthen the supplier management.