Study On The Financing Mode Selection Of ZY Company

Through the last thirty years of reform and development, the private economy has made tremendous development,it has become an important part of the national economy, and becoming an important force to promote China’s further economic and social development. By China’s financial institutions credit policy and historical reasons, private enterprises have been financing difficult problems, become the bottleneck of the healthy development of enterprises. This paper studies the ZY company which is engaged in cashmere purchasing, production and marketing enterprises, the cashmere industry belongs to capital and labor intensive industry, the demand for funds has obvious seasonal, in the acquisition of raw materials sectors and production required for the operation of funds by large. At the same time, cashmere products in the market price fluctuations, set the very high request to the small and medium-sized enterprise anti risk ability of the. ZY company has now entered a critical period of strategic transition, how to solve the financing problem of the company, to provide funding for the sustainable development of enterprises has become the enterprise management is the most concerned problem.The paper firstly reviews the concept and theory of enterprise financing financing mode selection of related problems, and provide theoretical support to the full study. Then, it introduces basic situation of ZY company and the financing situation, and then it had pointed out the enterprise financing problems, explains the necessity and urgency of the reasonable choice of financing mode for the company. Then, the development strategy of the development trend of cashmere industry and company are analyzed, from the two points of view of the short-term and long-term introduces ZY company’s financing demand. Presents four financing channels may choose, combined with the actual situation of the company, set up three kinds of financing alternatives. The author set up the evaluation index system from the financing cost, risk and influence and so on, using fuzzy comprehensive evaluation method to evaluate the three schemes, the final choice of bank loans plus capital financing mode for ZY company, describes the expected effect of financing plan implementation. Finally, proposed the establishment of a modern enterprise system, the positive development of relationship between bank and enterprise, construction of the professional team, perfect operation system and several other security measures, hoping to help ZY company to improve financing ability.The results of this study will help ZY company to establish a clear financing plan, provide the necessary financial support for the healthy development of the company. At the same time, the proposed evaluation of financing mode, the financing capabilities of the security content and financing management for other small and medium-sized private enterprises with a certain reference value.