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Business Plan For Cashmere Knitting Yarn Project Of Company S

Posted on:2013-11-18Degree:MasterType:Thesis
Country:ChinaCandidate:Z G ShiFull Text:PDF
GTID:2249330371486827Subject:Business Administration
Abstract/Summary:PDF Full Text Request
By the end of the last century, with the development of wool textile production and application technology,various wool, cotton, silk, linen, velvet textiles are increasingly favored by consumers, the demand has gradually increased, while the cashmere products take the lead in all kinds of textile products due to its cheap price, special and elegant appearance, smooth and silky tactile impression. Cashmere is Cashmere yarn raw materials. Cashmere yarn is the most important stuff of the cashmere sweater, cashmere scarves, cashmere shawls and other cashmere products which be produced after carding, spinning, winding, and the line, twisting and other process. Cashmere yarn production line investment, production processes are complicated and higher technical requirements of machines and operators have been the "Achilles heel" of the domestic cashmere enterprises. It has become an urgent requirement to enhance the level of Chinese cashmere industry chain over the years.This thesis is based on S company’s current situation, and design the business plan for the cashmere yarn production and processing projects, which combined with market research, recommendation of experts and careful analysis. The author takes consideration of importance of utilizing aggregation effect of cashmere processing industry in Ningxia Cashmere Industrial Park, and combines aggregation effect with S company’s advantages of raw materials, capital and technology in the industry, then states the implementation of cashmere yarn. The project at the same time fills the blank of cashmere yarn production in Ningxia Cashmere Park, making S company cashmere producing chain more perfect, and it will also bring in huge operating income for S company. The structure of this thesis is "market researchâ†'market prospectsâ†'project budgetâ†'project constructionâ†'trainingâ†'operation of the projectâ†'Benefit Evaluation", The author designs and evaluates cashmere yarn production projects markets and customers, production processes, marketing strategies, human resources, organizational structure, as well as infrastructure and supply needs, financing requirements by using value chain theory, strategic management theory, the theory of cost management, accounting theory, risk management theory,but also according to the cashmere industry development status and S company’s actual situation, the author gives the recommendations of implementation which should be aware in this project. This thesis analyzes domestic and overseas markets, regional environment and macroeconomic policy, and analyzes the preparation and implementation of the project. According to the analysis, the S implement of the cashmere yarn production project coincides with the requirements of the local industrial development and the macroeconomic policy.the project has broad market prospects, and S company has good hardware conditions and more advanced technical level, executing the project will bring good economic and social benefits. Therefore, the cashmere knitting yarn project in the local area is feasible, and also necessary.
Keywords/Search Tags:Cashmere, textile, implementation of the project, evaluation, marketing strategy, risk analysis
PDF Full Text Request
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