Computer Information Management Technology And Its Application In The Telecom Business Management Innovation

Now, Telecom enterprises put forward the innovation strategy of focusing on customerinformation, and exploring the methods “elaborate management, the fine marketing" for thebusiness of marketing management, to improve the innovation of the telecom business managementskills. Telecom business management needs a large number of accurate and timely customerinformation data, the master can timely and accurate information data through computermanagement information system to support. To achieve the goal of telecom accurate management,computer information technology support is the foundation of a key. In order to promote telecombusiness innovation management ability, The PU ER Telecom Company has been exploring meansbased on computing information to support the marketing activities and control mode.Aiming at The PU ER telecom company management present situation, analyzes the existedproblems in the company’s business, in order to improve the enterprise marketing ability andmanagement level, for the purpose of using computer information technology means to support, byusing the computer database, file processing, network connection, and the application of Microsoftexcel technology, studied the PU ER Telecom Company business support system, combining withthe process management. By means of technology, business and management, researched anddeveloped the computer software named “user information early warning and marketing controlapplication support system". Then the effects are evaluated. The paper’s main work includes thefollowing:(1) The present situation of business supporting system, business and management process,and the problems in business and management process in the PU ER Telecom company is analyzed.According to the business requirements and construction target, puts forward the system realizationmethod that by means of computer information technology to the business management innovation.(2) The key techniques in this system are studied and all function in system modulus is realizedby programming code.(3) The new process and pattern of mobile users and broadband users business maintainingmanagement are discusssed. Then Promoted the project application, evaluated the effects.Afterproject implementation, The PU ER Telecom Company as a means of support, promote the targetedcompany marketing work, improve the staff work efficiency, and gradually achieve the innovationof business management, played a foundation supporting role that computer informationmanagement technology in the telecom business innovation management.