Establishment Of Strategy Performance Evaluation Index System In Juhua Group Based On Balanced Score Card

Under the background of economic globalization and market integration, enterprise external environment is increasingly uncertainty. As a result, a large number of enterprises implement management innovation with the subject of strategic management, which leads to a long-term strategic goal from short-term management goal and systematic strategic control from specialized management control. How to evaluate strategy performance and strategic management influences effective implement of strategic goal、strategic action and strategic control in the corporate strategic management process. Traditional performance evaluation system mainly focusing on corporate performance no longer meets the requirement of strategic performance evaluation, so strategy performance evaluation index system based on balanced score card will provide a novel method of performance evaluation as well as build a base for the establishment of strategic performance management.The article describes the establishment of strategy performance evaluation index based on balanced score card in Juhua Group to improve the modes of performance evaluation and ensure the Twelfth Five Year Plan go smoothly. We concern the achievements as followings:1. Study present development of strategy performance evaluation at home and abroad and explain important practical significance for the establishment of strategy performance evaluation based on balanced score card.2. Study and analyze construction model of strategy performance evaluation based on balanced score card on the theory of strategy management、performance evaluation and balanced score card.3. Depending on the current situation of strategy control and strategy goals, construct strategy performance evaluation based on balanced score card in Juhua, by combining the basic condition of Juhua.4. With strategy performance of Juhua in the first half of2011as example, the science and effectiveness of strategy performance evaluation index based on balanced score card is verified.5. Strategy performance evaluation index system based on balanced score card, an effective management tool for modern enterprise strategy management, could encourage enterprises to implement strategy management measures, to carry out strategic focus and to realize strategic goals as well.The research of strategy performance evaluation index system in the article would offer valuable references for domestic enterprises on their strategy performance evaluation.