The Study On The Market Strategy Of NJ Automobile Sales Company

With the advent of the automobile age for car sales company opportunities, but alsomakes the prospect of China’s auto sales, but there are also faced with many challenges, therefore, to explore the company’s car sales market strategy has become the subject of NJ car sales company faces.In this paper, corporate strategic management theories and methods, NJ car salescompany’s market strategy research. First, review the strategic management theory and strategic analysis, decision-making, implementation and control theory for analysisNJ car sales company marketing strategy to do theoretical preparation.Second, the analysis of the external environment NJ car sales company, the company faces the main draw is the continued rapid growth opportunity with a huge space for development, countries have enacted policies to stimulate consumption, government support policies for the automotive market and consumption-related supporting policies and measures to support the automobile automotive consumer market development,consumption structure and consumption by appliances to automobiles and housing consumption, residents seek travel comfort, faster, and automotive consumer groups to expand, improve automobile consumption environment. The main threat is the foreigngiants to enter the competition in the industry, the automotive after-market shortage ofprofessional and technical personnel, suppliers, the bargaining power of pressure,environmental policy requirements of the country have become more sophisticated, the concept of employment and population growth led to recruitment difficulties and otherlow speed.Third, NJ car sales by the company’s internal environment analysis, the company’s mainadvantage is the brand, the system is complete, staff, marketing network, has more than20subsidiaries synergies formed. The main disadvantage is the limited size of capital, the market value chain systems integration services is weak, insufficientprofitability, strategic planning quite clear, the lack of technical personnel and otherservices. Fourth, on the basis of the above analysis SWOT analysis NJ auto sales company to build market development strategy, and filter out the strategic direction of the SO’ sstrategic choice is expansionary, in order to implement the expansion of the company’sSO strategy, further analysis NJ company with its own advantages and opportunitiesfaced, and must avoid threats to external markets and the company’s own weaknesses,analyzing automobile market value chain system "vehicle sales-automobile business(motor insurance industry, automotive IT industry automotive maintenance industry, car culture and motorsport industry), the auto finance industry, auto repair and parts industry, used car, and the car rental industry, vehicle inspection services, such as"draw NJ company to avoid the intense part of the sales of the vehicle, focus on thebusiness aspects of the car after the "car rental business-used car business-automotive testing business."Finally, after the implementation of measures for the car market, as well as the implementation of control measures of the measures proposed NJ car sales company marketing strategy implementation measures, implementation strategies safeguards.