Huaizhe Coal&Electric Power Co. Ltd The Research On Development Strategy Management

Nowadays, To further deepen the economic reform, China’s enterprises facing isundergoing enormous changes.In increasingly complex and volatile environment, enterprisesare in face of a prominent problem when drafting and choosing business strategies. Tosuccessfully formulate and implement the enterprise management lies on competitiveness ofthe corporate strategy development and construction, and whether it has a specialcontribution to the profitability of enterprises, it is crucial for enterprises. In the present stage,early development of electric power is the core competitiveness of the enterprise, it is thefoundation to realize the great leap forward development of enterprises. Early developmentof electric power rooted in the enterprise each operation part, will enable enterprises to winthe initiative in the fierce competition in the market, to make the enterprise gain a firmfoothold in the weak market must be power priority development as a business strategy,early development of electric power will make the supporting coal to be stable. The practicaltest shows that only the implementation of new ideas of strategic management to the coalelectricity integration of core competitiveness as the foundation, strengthening costmanagement, cultivating the core competitiveness of products. The orderly development ofthe implementation of the core competitiveness in the national development demand as theguidance, based, in order to achieve sustainable development advantage in power market.This paper introduces the strategic management concept, characteristic, content, effectand trend of content. Through the analysis and elaboration of the strategic management ofthe status quo, analysis of the Zhejiang Electric power market and the Anhui coal market,using the SWOT analysis method, and points out that the strategic management of theenterprises in the direction of. The enterprises need to establish the Electric power firststrategic management idea, is divided into three stages the implementation of the two ideas,namely the growth type→correct type→growth type, make the enterprise good and steadydevelopment. Better implementation of risk management as a means of strategicmanagement, prevent all kinds of risk, so that enterprises in an invincible position.