| Under the unfavorable circumstances such as the downward of the macro economics, the acceleration of the marketization of interest rate and the tight bank capital constraint, the China Merchants Bank still made the breakthrough for its business in 2014. At the end of the June 2014, the total assets of this bank are 50331.22 hundred million Yuan which rise by 25.31% compared to the beginning of 2014. The huge assets make the bank become the most competitive and potential developing joint-stock banks who ranks after the five state-own commercial banks.The strength of this is retailing. However, the weakness which is the corporate business has been raise a lot. The corporate business will become the new developing orientation for the bank.In order to provide customers with professional close quality investment advisory financial services, China Merchants bank has constructed the value-added services to meet the high-end customer demand and set up a wide range of open product and marketing platform. Thus, the analysis of China Merchants bank corporate financing business development has significance effect on the innovation and the transformation of the bank; at the same time, the analysis also promotes the construction of multi-level financial market deeply.The article is based on researching the development status and problems of the corporate finance business in China Merchants Bank Nanning Branch. Through market analysis such as macro environment, medium environment and the internal environment analysis,we found the strategic position under the framework of SWOT analysis. According to the market analysis and market segments, we put forward the developing strategies and safeguards for the corporate financing business finally. Thus, it can support of the China Merchants bank’s corporate financing business healthy and development quickly. This also provide a reference for the innovation and development of other commercial banks for corporate finance business. |
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