The Research On Developing Strategy Of China Merchants Security Co. Ltd.,

In 2005, after 4-year of berish market, the security industry of China faces widespread deficit so that some security companies were closed and some were taken over. With China having entered into WTO for more than 3 years, the tendency of financial globalization and integration, has gradually showed up. Under this background, how should security companies manage and develop? Without clear and reasonable developing strategy, it's hard for a company to adapt to the situation and find a way fitted to itself to develop. In this way, it's necessary to have a strategy research.On the basis of bring out the current troubles of the security companies, this essay analyses these troubles using some theories and methods on strategy research and give the idea to solve the problem.Firstly, this essay analyses the living environment of the security companies. 1. It analyses the macro-background of the security industry using the PEST method. 2.It analyses the specific competition environment using the "Five-power Model" method of Poter. 3.On the basis of the above analysis, the essay reads the opportunities and challenges faced with the security companies;Secondly, the essay analyses the resource and ability of China Merchants Security Co. Ltd. and draw a conclusion by using the SWOT method that China Merchants Security Co. Ltd. should take the SO strategy;Thirdly, this essay used the method of "directional policy matrix" to get the developing order of the service items of China Merchants Security Co. Ltd. Then, in the strategy of the specific service items, it pointed out that "differentiation strategy" is needed according to Poter's "strategy clock" method;Finally, the essay sums up the general and specific strategies and try to look for the ways to realize them and the management measures concerned.