China Merchants Bank Xiangtan Branch Big Customer Marketing Strategies To Improve Research

Big customers is the core of commercial banks and an important support resource management factors on the development and marketing of large customers is an important modern commercial bank management centers,Primary survey data with banks, deeper grasp the big customer problems in marketing strategy, explore its causes, major clients of the banking sector to further optimize the marketing strategy, increase market share, to achieve its development strategy, is of great significance.Paper based on the study in the literature, through the use of a variety of side Xiangtan branch of China Merchants Bank conducted a survey of major clients, Xiangtan branch of China Merchants Bank gained a large number of first-hand information on customer marketing. Based on this paper summarizes the Xiangtan branch of China Merchants Bank, the existing large customer marketing problems, such as the lack of brand awareness, marketing, lack of cultural connotation of the process; fail to grasp the deeper needs of large customers, products, lack of forward planning and design; price service strategy single, price management confusion; services targeted marketing strategy is not strong, sales channels narrow, focusing on the improvement of Xiangtan branch of China Merchants Bank Account Marketing Strategy:Update the brand concept, with traditional culture; follow the individual needs of large customers, strengthen product plan design; specification pricing mechanism, the implementation of the price difference means; rationalize distribution channels, the introduction of personalized marketing strategy. Marketing strategy also proposed the implementation of safeguards.Paper is to explore the Xiangtan branch of China Merchants Bank for a large customer management and marketing methods, but also hope for other commercial banks to provide a useful reference.