Strategy Of Business Development Strategic Transformation Of China Merchants Bank Private Banking

In recent years, the business development of the private banking business has become the focus of the strategic transformation of China's commercial banks, many banks believe private banking, although it is difficult to achieve profitability in recent years, but in the long run can be accumulated customer resources for banks, because most private banking clients for entrepreneurs, can indirectly increase the deposit and lending business profits. With the accelerated process of marketization of interest rates, commercial banks intermediate business strategic transformation period, the development of private banking business more in line with market demand for the period.Business development of the domestic private banking history is not more than 10 years, it is still in the initial stages of development, following the March 2007 Bank of China launched the first private banking, investment banking private banking development in August 2007, became the first private development banking joint-stock commercial banks. With the continuous exploration and innovation of China Merchants Bank, China Development Bank is becoming advanced in the field of private banking, and achieved considerable success in recent years, the bank has to test the water Family Trust, a discretionary business, expand private banking business overseas investment, to provide more comprehensive services for customized private banking clients, highlighting the competitive advantage.Studies using PEST analysis method and analysis method Porter's Five Forces model of private banking Merchants Bank to analyze the development of macro and micro environment, combined with the commercial bank strategic transformation of the economic situation and the country's economic policy to determine its strategic development environment. Furthermore the use of comparative analysis, to explore the China Merchants Bank private banking business development survey, combined analysis of the characteristics of private banking clients, the business development of China Merchants Bank Private Banking summarize the achievements and obstacles.Finally, environmental analysis and comparative analysis of the results of the development goals and the strategic choice to explore investment banking strategy, that the brand strategy, differentiation strategy, professional development strategy is a major strategic choice of China Merchants Bank, in order to ensure the smooth implementation of the development strategy, from talent team building, risk management, product innovation, organizational structure proposed guarantee perfect multi-angle Merchants Bank private banking business development strategy implementation strategy.