Research On Transformation Of HTZB Brokerage Business Department Profit Model

Securities brokerage business is the most basic business in the business of securities companies, the traditional brokerage business mainly rely on provided securities trading channel to securities investors, by charge commission fees to get the benefit. Brokerage business department is the primary securities brokerage business operating units, is the direct business window of securities brokerage business. In the early 1990 s, securities industry in its infancy, the securities company get benefit from the scarcity of securities business license, get the monopoly position in the securities market, the securities brokerage business channel alone provide services to the investors will be able to simply get rich earnings.Since 2010, the government introduced a series of policies to accelerate the pace of market-oriented reforms of the brokerage, the competition between the brokerage intense, resulting in commission rates decline continued, coupled with several years of downturn in the stock market, the business environment and industry competition have undergone tremendous changes, traditional profit model of securities companies are challenged. Securities companies can only survive in the market through the traditional brokerage business innovation, conform to the requirement of development. Brokerage business department provides investment advisory services to its customers, the implementation of customer classification management, configure the appropriate financial products in order to achieve the transition to a comprehensive wealth management has become the industry consensus.Based on discussing the 20 years of the development process of HTZB securities, go through marketing cooperation with the bank, the various stages of the commission of war, such as the investment adviser to explore patterns, analyzes the status quo profit model of HTZB securities business department, pointed out that the problems are mainly single source of revenue, operating over-reliance securities in the secondary market, low value-added products and services. By using five forces model for the industry analyze the competitive environment which the HTZB business department facing to, combine the macroeconomic environment to analysis the necessity of profit model transformation. Contact securities brokerage business revenue model future changes in the overall trend, with the SWOT analysis the actual situation HTZB securities business department and propose suggestion for the profit model transformation.Specific recommendations to change the traditional business structure and marketion model department and the way the exhibition industry, breaking the existing management procedures, remodeling the internal organizational structure, achieve transformation simple from channel service to comprehensive wealth management. Through the analysis of the HTZB securities business department to improve its operating level, and promoting the development of the business; At the same time, hoping to provide a reference for other brokerage business department profit model transformation.