Research On Eco Tourism Development Of Zhejiang Wuyanling National Nature Reserve Based On SWOT Quantitative Analysis

Eco tourism is a kind of close, return to nature tourism, widely favored by the public. Natural protection zone with its own advantages of the ecological environment and natural resources, also involved in the development of ecotourism. On social economic and ecological benefits of ecological tourism area development of naturalprotection, to the two together, to solve this problem, also caused a lot of attention of various governments and relevant departments, analysis of environmental factors in the development of internal and external, which is currently one of the hot issues of ecological tourism. Research on the basis of this the paper from the ecological tourism on the domestic and foreign related, in the ecological tourism based theory as the basis, in order to establish the Wuyanling National Nature Reserve as an example, the problem of ecological tourism area ofresearch and development of natural reserve.Firstly, the concept and theory of ecological tourism related combs, existing in the natural protection of the dialectical relationship between the development of ecological tourism zone and carries on the elaboration, study for the nature reserve,ecotourism will produce positive and negative effect.The eco-tourism theory as the instruction, the Wuyanling National Nature Reserve generalization analysis, using expert scoring this method,tourism resources comprehensive evaluation of this nature reserve possess. Using the SWOT analysis method,analysis of the Wuyanling National Nature Reserve Based on qualitativeanalysis,opportunities,advantages,disadvantagesand threats facing the reser ve have in the development of ecotourism in terms of. By using the quantitative evaluation of SWOT model, the analysis of area of internal and external Wuyanling national nature protection environment factors, were evaluatedfurtheries,threats.Finally, matrix using the strategic assessment, analysis and make the strategic focus of the WuyanlingNational Nature Reserve development.Through the analysis of the obtained conclusion is:Wuyanling National Nature Reserve has a better ecological environment, natural landscape remain intact, can be the development of rich content, have quite. high utilizationvalue and great potential. In Wuyanling national nature reserve ecological tourism, it has the advantages of largeinternal than disadvantages, external opportunities and threats at the same time is. So, can the growth type strategy into consideration on strategy development, combined with diversified business, formulate the development strategy.This paper studies on the theory on the one hand, supplement made on aspects of ecotourism developmenttheory and rich. In practice this on the one hand, on the development of Wuyanling national nature protection zone of ecological tourism and realize sustainable development, there is a certain promoting and guiding role, andecotourism in nature reserves to develop similar has reference significance.