Heilongjiang Dairy Industrialization Development Level Evaluation

As a product of market economy, brand has become one of indispensable vocabulary in economic life, but also an enterprise, region and even the important symbol of a country’s economic strength, with the title of "economic" nuclear bomb. As part of their daily consumer goods, agricultural production and people’s life closely and inseparable. As the demand the end of an era, agricultural sales difficult problem is highlighted gradually. So, changes to adapt to the market orientation, catering to the domestic and foreign competition, supply new consumer demand, will be to the brand construction of agricultural products, agricultural products brand development and optimize the structure of agricultural industry, promote agricultural efficiency and farmers’ income, promote the comprehensive construction well-off society and socialist new rural construction of important way.Bao Quan Ling administration is important agricultural production base in north China, there are quite a rich agricultural resources and a large number of people celebrated high quality agricultural products, but its agricultural products nationwide popularity is not high. Therefore, sets up the brand of agricultural products, expanding agricultural products brand, became the key to enhance the competitiveness of Bao Quan Ling agricultural products.In this paper, the theory of domestic and foreign brands and generalizes the domestic agricultural products brand construction theory, and the elements of the definition of brand, brand, and the classification of the connotation of the brand of agricultural products, agricultural products brand, defined the concept of the agricultural product brand construction. And based on analyzing the theory of the construction of the agricultural products brand, sums up the domestic well-known brand of agricultural products in other parts of the construction of experience; In the clear with in this paper, based on the connotation of the topic, analyzes the present situation of Bao Quan Ling agricultural products brand construction, the actual practice as well as the existing problems; For Bao Quan Ling of current situation of the construction of agricultural products brand, and combined with the experience of other agricultural products brand construction, put forward the Bao Quan Ling of agricultural brand building strategy.This research mainly USES the methods such as literature research, systems analysis and practical investigation bureau of agricultural products brand construction of Bao Quan Ling tubes was studied; The purpose of this study is mainly for Bao Quan Ling of agricultural products brand manager control provides the basis for brand building, to Bao Quan Ling of reference opinions for the development of agricultural products brand, so as to accelerate the speed of economic development, the Bao Quan Ling improve Bao Quan Ling board of economic level, and accelerate the pace of the national agricultural products brand construction, promote the development of China’s agricultural economy.