Study On The Construction And Protection Of Regional Brand Of Characteristic Agricultural Products In Shanxi

In 2017,the State Council released the document which No.1 officially released "promoting brand building of agriculture regional" as a strategic plan for the development of Agriculture,and officially released in the form of documents,and the department of agriculture followed,For the 2007,that is China's agricultural brand promotion year,and improve the brand of agriculture to the dimensions of national strategy.Because the current competition of agricultural products has shifted from the quantitative standard of the past to the pursuit of higher standards of quality and scale,efficiency and brand abreast.In most areas,the construction of agricultural regional brand is basically in the initial stage of building,practice and experience accumulation.This paper takes the brand building and protection of agricultural products with local characteristics as the research subject.Through a set of study and summarize,this paper analyzed the necessity of regional brand building and protection in Shan Xi Province,meanwhile,in order to improve the ability of regional brand building and protecting,this paper puts forward some related countermeasures and suggestions are feasible and with practical meaning.The main contents include the production of characteristic agricultural products in Shan Xi Province,the regional distribution and the current situation of the development,and the remarkable achievements of the construction at the present stage.The paper had been divided into the following six parts:Chapter one:Discusses the background,purpose and significance of this paper in detail,summarizes the research methods and ideas of the article.Besides,this part points out the innovation and possible shortcomings.Chapter two:Defines the core concepts which may be involved in the text,searching for relevant theories based on the specific requirements,which provides the relevant theoretical basis for the following writing.Chapter three:The current situation of regional brand development of characteristic agricultural products in Shan Xi province is analyzed.This chapter analyzes the current situation of the development of characteristic agricultural products,the ways,the main body and the existing results of the regional brand building of characteristic agricultural products.Chapter four:This chapter focuses on consumer groups,promoting the development of agricultural products,increasing the added value of brands,clarifying the main role of brands,and enhancing the awareness of regional public brands.It is necessary to realize the six aspects of increasing rural income and increasing green by increasing agricultural efficiency and farmers' income,and expound the significance of constructing and protecting the regional brand of Shan Xi characteristic agricultural products.Chapter five:Based on the analysis of the necessity of 4th parts,this paper puts forward the countermeasures and suggestions for the construction and protection of the regional brand of Shan Xi characteristic agricultural products.Chapter six:This chapter is conclusion.This paper briefly expounds the necessity of the construction and protection of Shan Xi characteristic agricultural products brand,and the construction and protection of Shan Xi characteristic agricultural products region plays a positive role in the development of Shan Xi agriculture.