Research On The Construction Of Regional Public Brand Of Agricultural Products

Our country's agriculture is changing from traditional to modern.In order to solve the Chinese agriculture's problem like: stress quantity over quality,industrial structure adjustment,increasing farmers' income,increasing consumer demand.Developing regional public brand of agricultural products is one of the important means.Developing regional public brand of agricultural products bound to depend on the establishment and development of agricultural industrial clusters.First,the establishment of agricultural industrial clusters can not only facilitate the processing and sales of local agricultural products,but also provide advanced breeding technology for farmers in the cluster,which will help to solve the problem of increasing farmers' income.At the same time,the development of the agricultural industry cluster will provide a large number of job opportunities for the residents in the cluster.It will also provide an opportunity for the development of the third industry in the cluster,which can accelerate the modernization of the rural areas.Finally,in the face of the growing demand of consumers,the development of regional public brand of agricultural products can get the feedback from consumers while the agricultural products face the consumers,so as to improve the quality of agricultural products.The regional's,economic,scientific and culture's different will cause the difference between the component model and the main body of the regional public brand of agricultural products,and the local brand building body and model will play a great positive role in the construction and development of regional brand of local agricultural products.After combing the theories of agricultural product regional brand and agricultural industry cluster,this paper combines a large number of literature research and case analysis to get the relationship between agricultural industry cluster and agricultural product regional brand,and three main bodies of agricultural products regional public brand: local government,industry association,leading enterprise;Three patterns of regional public brand building for agricultural products: resource advantage type,cultural advantage type,scientific and technological advantage type,and the advantages and disadvantages of different construction subjects in the same construction model.I hope this will provide some effective suggestions for the construction and development of regional brand of local agricultural products.