The Research On The Regional Brand Construction Of Special Agricultural Products In Zhoushan

In recent years,the regional economy in promoting economic development and improve the competitiveness of regional brand of regional economic conditions become one of the important role in the process of development in the global economy.In 2016,the state sending multiple files,with particular emphasis on the "brand" and the "brand strategy",in 2017,no.1 files will be pushed to new heights "brand",put forward to foster domestic high-quality brand,and advances the strategy of agricultural regional public brand construction,etc.A growing number of regional brand become an important pillar industry,area in our country,the regional brand under the leading of the government also reveal a strong vitality.Contemporary and future consumers,life in the world,it shows the characteristics of diversity,symbolic consumption.Brand competition is multivariate,symbolic consumption by satisfying the consumer in order to get the premium brand competition strategies.Discovered in the process of development,but the enterprise brand construction lack of connotation of the traditional regional brand construction caused by the product quality is uneven,the lack of effective marketing,etc.In the early days,some small and medium-sized enterprises rely on the influence of the regional brand is to have vitality,but with the development of regional brand,relying too much on will enter a development bottleneck.Area of the big companies are also faced with how to shape has its own characteristic of enterprise brand road.These are all in the construction of regional brand of agricultural products to discover and solve problems.Based on agricultural product regional brand in the enterprise brand construction is lack of specific theory to guide the economic climate,agricultural regional brand construction research as the topic of this article,which focuses on the "late rice Yang mei" current development situation and the problems in the brand construction,contact Chinese and foreign literature resources to find effective methods on regional brand construction of agricultural products.