The Study Of The Construction Of A FMCG Enterprise Business Intelligence (BI) System

With the rapid development of information technology, enterprise more and more rely on applications of all kinds of information system during the management.Especially in tough competitive FMCG field, the market change from minute to minute. The guarantee for successful enterprise decision depend on grasping of accurate and comprehensive market information timely and systematical data analysis. Business intelligence technology can help enterprise to analyze the collected data and convert to effective decision-making knowledge. Fast and effective decision is an important part of core competitiveness of FMCG market. Therefore, the research of business intelligence system construction in FMCG field plays a significant role in improving market competitiveness of China’s FMCG products enterprise.This paper takes A FMCG enterprises as an example which analyzes the management status and competition environment of A company. Meanwhile, it shows the business intelligence’s effect on improving decision-making ability and management efficiency. Through the overall planning and implementation of company A business intelligence system and related security research, it gets the conclusions which provide the reference for FMCG enterprises to build up business intelligence system successfully.From the perspective of enterprise, this paper analyzes the whole construction process of business intelligence system of A company and sums up several factors. First of all, business intelligence is different from the general business system which needs the full support of the company decision-making layer and the cooperation of every department. Secondly, we should plan as a whole, step by step to implement in the process of data warehouse construction. From the data mart construction began, to drive the whole construction process by business needs. Finally, the business intelligence system construction can’t be accomplished at one stroke, it is a long-term strategic investment. Enterprises should move forward steadily according to their own development needs and the status of funds. This research has a certain theoretical research value and practical guiding significance which could provide the reference to our FMCG enterprises for building business intelligence system.