Research On The Integration And Optimization Of Business Intelligence System In China Unicom Gansu Branch

When the Telecom industry into the era of 4G,the development trend of telecom business is focusing on data service provided by mobile Internet products.Telecommunication operators have to face more rapidly change of market competition environment,need to be more timely update their marketing policy,need to be more active and accurate to provide high quality personalized service to our customers.In a rapidly changing market,telecom operators need to get a more comprehensive and accurate information data,so as to update the marketing strategy,and improve enterprise's core competitiveness.The integration and optimization of Business intelligence system is to improve the analysis of data information,the scope of data,and the personalization of data.First of all,the paper describes the research background,the significance of research,research contents and train of thought;Then,the paper describes the concept of business intelligence system,the development of business intelligence system at home and abroad,the implementation of business intelligence system technology;This paper analyses the current problems and system requirements of the business intelligence system;According to the analysis of the system status and requirements,it design the integration and optimization scheme of business intelligence system of Gansu Unicom,including Integration and optimization of overall architecture of the system,the data warehouse construction,and OLAP application's design.In the process of plan implementation,this paper introduces the analysis of personalized data,the opened and unified platform of data interface,the expansion of data application ability.Each function module construction are focused on the implementation of the system background,system architecture design,system function design.When constructing the the three functions of the business intelligence system of Gansu Unicom,we make full use of big data model from China Unicom,and Combine with the local valuable data information,and on the basis of the old system architecture develop with innovation and application of data analysis function.The integration and optimization plan of business intelligence system of Gansu Unicom needs to be further implemented,and the function of the current system still need to improve in the later project.Because the current rapid development of mobile Internet data,big data and cloud computing technology,the optimization of Business Intelligence optimization need to combine with the advanced technology,and implement the evolution of smart Business Intelligence system.