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YM Group Management Communication Problems And The Countermeasures

Posted on:2016-11-25Degree:MasterType:Thesis
Country:ChinaCandidate:H MaFull Text:PDF
GTID:2309330461975440Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Nowadays, information communication develops quickly,while enterprises are facedwith increasingly complex external environment. Especially the coal enterprises are in the keyperiod of structural adjustment, and all kinds of contradictions and conflicts within andoutside the enterprise are growing, so all of these to the enterprise affect the normalproduction and business operation activities seriously. Managerial communication as theorganization of the nervous system, makes all kinds of internal and external information ofenterprises continuously transfer, interaction, feedback, makes the enterprises communicationtimely and friendly. All of these will improve the efficiency of enterprises, and ensure theeffective operation of enterprises.Coal enterprise is one of the important industry of China’seconomic development,but the current decline in demand and intense competition lead to theoverall benefit in coal enterprises fell sharply and coal enterprises are facing financialdifficulties. Under this background, the management communication is becoming more andmore serious problems of coal enterprises. Nowadays, there is no effective communicationmechanism of coal enterprises.Also, the coal enterprises have a single communicationchannel, lack a good communication atmosphere and the staff management communicationconsciousness are not strong enough. What is more, some of the coal enterprises lack areasonable management communication strategic objectives and planning, and lack of goodcommunication of corporate culture. These are serious impact on the normal operation ofenterprise development. Therefore, the coal enterprises must establish a set of completepatency of the enterprise management communication system. It is very important.YM group is a state-owned enterprise, also,it is outstanding in the industry. This papertake the YM group as the research object and analyz the status quo of the management of YMgroup communication mechanism by the questionnaire survey.Through these, this paper findsthat the current problems of YM group in the field of management communication. YM groupis lack of reasonable management communication strategy goals and planning. Also, YMgroup is lack of effective channels of communication. While YM group is lack of effectivemanagement communication mechanism and YM group have a bad communication ofenterprise culture. In the end, this article through to the coal enterprise managementcommunication mechanism, puting forward a series of suggestions for improving the YMgroup management communication system. First, YM group should formulate and perfect themanagement of rational communication strategic objectives. Then, YM group should developeffective management communication channels. Thirdly, YM group should establish aneffective mechanism of management communication. Finally, YM group should establish agood corporate culture. Through these measures, YM group can form a set of efficient,scientific and applicable management communication mechanism of coal enterprises.
Keywords/Search Tags:coal interprises, communication management, communication mechanism, communication culture
PDF Full Text Request
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