Adjustment Research On Development Of Strategic About Taiping Life Insurance Company

Along with the developments of social economy and the lives of the people,people's finances mind also improve,which takes seriously more and more own person and the property safety safeguard.The key of success lies in the choice which with interior and exterior environment,and it makes every effort to create its particular core competence.This document undertakes some theories of economics and strategy management,by positive research,to anatomize the strategy and core competence of Tai Ping Life.The first part of this article is the introduction.it reviews briefly the history of the development of the insurance industry,describes its current situation and external competitive enviro nment.Then analyze the situation of The Pacific Insurance Company.In the third part,the author analyzes the internal and external situation of The Pacific Insurance Com pany by using the SWOT theory.The forth part,the author puts forward the Differentiation as the market strategy of The Pacific Insurance Company.Finally,it comes to a brief discussion on the implementation on the market strategies and the conclusion.