Strategic Research Of Heilongjiang Province Forest Food Industry Development

Nowadays, society continued progress, increasingly advanced technology, rapid economic development, with the human consciousness of self-care are the times, the demand for food has long been from the original, pure food and clothing, turned to health, nutrition, green, ecology or even function needs. In bringing this new consumer attitudes and consumer culture under a new type of food--- forest food stand, and gradually emerged as a sunrise industry. To proceed smoothly in the forest ecological construction, the process "Tianbao" projects can be implemented in-depth, the pattern of economic development in the Heilongjiang Province has been transformed into restructuring, the development of alternative industries, completely out of the former "canoe support" situation. Forest food industry has become a key to promoting economic growth forest, the forest industry is one of the most promising alternative industries in the. To achieve forest ecological and economic benefits and win-win situation, promote economic restructuring forest, then how will the food industry to promote the forest is worth further study, a new task before us is the pillar forest-based industries.In this paper, the development of strategic theory, industrial cluster theory, environmental economic theory, brand theory and other theories based on the use of qualitative and quantitative, empirical analysis and normative analysis and comparative analysis of analytical methods and SWOT analysis of the forest food industry development of theoretical analysis and discussion of multiple perspectives deep. The main contents include the following aspects: firstly defines the concept of forest food, characteristics, and the connotation of forest certification standards of the food industry, food industry and forest development theory are summarized and combing the forest for food industry in Heilongjiang Province healthy and sustainable development has laid a theoretical foundation.SWOT analysis of industrial development environment forest food Heilongjiang Province were analyzed according to the status of forest in Heilongjiang Province food industry development analysis of the advantages of forest food industry is facing, weaknesses, opportunities and challenges. Based on the unique conditions of the forest industry in Heilongjiang province occupied by food, put forward the strategic positioning of forest food industry in Heilongjiang province, as well as the implementation of the relevant principles of the strategy should be based, and then the AHP method into the SWOT analysis, and from the qualitative and quantitative Two analyzes the internal and external environment in Heilongjiang Province forest food industry, affecting food Heilongjiang Forest Industry Development of internal and external factors for quantitative analysis, strategic quadrilateral draw final draw forest food industry in Heilongjiang province should take the opportunity to explore the type Conclusion strategy. Through the establishment of industrial strategy model, obtained forest food industry in Heilongjiang Province to take the opportunity to explore the type of strategy should take local conditions, highlighting the characteristics of industrial layout; strengthen quality, focused product development; accelerate forest food industry to promote; "Enterprise + base + Lin households " integrated development; Government to promote and market pull combine; promote forest food exports six strategic steps. Ultimately, given the raise awareness of sustainable development, improve the mechanism of interest, the integration of industry resources, the establishment of institutional mechanisms, improve the market system, the development of supervisory incentives to accelerate the relevant suggestions forest food industry in Heilongjiang Province.Based on the above analysis, this paper from the perspective of industrial development strategy study to analyze the relevant theoretical connotation forest food industry, to provide new ideas for "forestry resources cities," "continue the development of the forest industry" to solve these problems, a new perspective. Heilongjiang forest region and the country to promote sustainable development, environment-friendly, resource conservation, ecological civilization society, as well as the development of forest in Heilongjiang Province, the food industry development strategy, have a very important theoretical and practical significance.