Study Of The Forest Tourism Development Strategy Of Jilin Forest Industry Tourism Group

As the income of urban and rural residents in Jilin province to maintain the steadygrowth, further enhance the tourism consumption consciousness, has entered the era of masstourism. At present, the forest tourism as a form of ecotourism, has received recognitionaround the world, many countries are the key to develop forest tourism at home and abroad,and received very good results. This makes the forest tourism has become the new vitality,and the future development potential of one of the key tourist form. According to thenational bureau of statistics data shows, in2014, the total number of people involved in theforest tourism in China has accounted for about a third of the total number of domestictourism, this is a big proportion. Forest tourism is based on the forest tourism resources andfacilities of a kind of ecological tourism, forest environment can not only for the tourists visitactivities to create a good environment conditions, can also provide tourists with the goodsand services they need. Thus, to say the forest tourism is a comprehensive industry,especially in the new period in our country is a very important strategic opportunities,promoting rapid development of tourism we can update the concept, to create a new situation,is a key period in the development of forest tourism. At the same time, the positivedevelopment of our country leisure tourism, rural ecological tourism policy, to further playto the natural and ecological tourism resources. This article is the result of such backgroundto Jilin forest industry tourism group for the case study object, the development status and aseries of problems in the process of developing the forest tourism were analyzed. Andcombined with the actual situation and Jilin forest industry tourism group, China’s nationalconditions, to design for its better development strategy. Forest tourism environmentalprotection, cultural connotation, for example, the lack of phenomena and some of the issueshampering the sustainable development, and for the further development of Jilin forestindustry tourism group has played a negative effect, make the market competitiveness ofJilin tourism group also presents certain vulnerable, to a certain extent, restricted the Jilinforest industry tourism group sustained and healthy development of forest tourism. Researchin this paper, based on this research background, give full play to the forest tourism in Jilin forest industry tourism group role for the sustainable development of the future, aimed atJilin forest industry tourism group, the feasibility of development strategy of forest tourism.Can promote Jilin forest industry tourism group forest tourism awareness, promote Jilinforest industry tourism group, healthy and sustainable development, further quickly.In detail elaborated the support forest tourism development of the related theoreticalbasis. The third chapter and the fourth chapter is the focus of this study. In the third chapter,illustrates the general situation of Jilin forest industry tourism group in detail,and through thetwo aspects of the internal environment and external environment analysis the Jilin forestindustry tourism group forest tourism development environment. On this basis,this paperexpounds the Jilin forest industry tourism group forest tourism development presentsituation,and find the problems existing in the management of forest tourism. In the fourthchapter,according to the strategic goals of the forest tour development,put forward the Jilinforest industry tourism group development strategy of forest tourism. Chapter5supportgroup development strategy and guarantee measures are put forward,aimed at promoting thesustainable development of Jilin forest industry tourism group forest tourism. Finally in thesixth chapter is summary and outlook.